.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as accustomed to getting billions in financial backing yearly, have brought up virtually $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That slowdown is due to market saturation, enhanced regulatory pressures, and also economical uncertainties.ADWEEK spoke to 5 VCs that continue to buy adtech companies, in spite of these problems, regarding what they are actually seeking and what they prevent. Maybe unsurprisingly, these investors are actually targeting options in privacy-focused modern technologies and also industry-specific locations such as connected television.