.2Performant, a Romanian modern technology and also affiliate advertising solutions firm, introduced on Monday, September 9, at the Bucharest Stock Market, that it intends to obtain the Profitshare associate systems in Romania and also Bulgaria from Conversion Marketing. Concurrently, Dante International, the manager of eMAG, will come to be an investor in 2Performant.On September 6, 2Performant’s Board of Directors concluded a preliminary agreement to obtain the Profitshare.ro and also Profitshare.bg associate systems had by Sale Advertising S.R.L. and Transformation Marketing EOOD.
The agreement lays out the guidelines of the deal and also is not legally binding, according to the company push pointed out through Economedia.The operation involves the transmission of the Profitshare service lines coming from Transformation Advertising S.R.L. and also Conversion Advertising EOOD (as dealers) to 2Performant (as the customer). Dante International S.A.
(majority shareholder of Transformation Advertising and marketing S.R.L.) will definitely be part of your business transactions arrangement as a backer.” The moment the Profitshare transaction is actually completed, our team are going to grow our existing capability as well as transform our customer profile in both Romania and Bulgaria. Our company still possess a handful of crucial actions to complete, yet I am actually certain that the staffs involved in the transaction on both sides will deal with to accomplish all of them successfully. Our team are going to declare our post-acquisition strategies after wrapping up the investment according to the ultimate contract,” mentioned Dorin Boerescu, CEO as well as Co-Founder of 2Performant Network.The transaction rate is RON 4.3 million, and also will definitely be paid out 55% in cash money and forty five% in 2Performant allotments through a resources increase..” 2Performant is a youthful as well as powerful firm along with market values that reverberate with our team.
Our team expect that, after the transaction is wrapped up, the Profitshare company combined along with 2Performant will certainly supply greater worth to its own customers,” pointed out Tudor Manea, General Supervisor of Dante International SA.2Performant additionally takes note that numerous steps remain to finish as well as finalize the deal, such as the effective conclusion of the due diligence study through 2Performant.Profitshare was actually introduced in 2012 and currently possesses a profile of 250 partner courses (consisting of the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Image resource: the firm).